Pursuit is a health education app that helps members build healthy habits. From grocery lists to step-by-step cooking instructions, Pursuit helps you learn valuable skills while making some delicious meals. We came into this project as extra help after initial MVP’s have been established.
To better understand the needs and expectations of the target audience, the Pursuit team conducted both quantitative and qualitative research. A survey was distributed to existing users of the brand to gain insights into pain points and preferences.
Our Role on the project
The team at Pursuit did a fantastic job of discovering the pain points of their current users and uncovering what is causing trouble. Pursuit provided an exit survey:
Here are the problems we were able to define through the user research
After a few iterations and multiple tests, we designed the final screens of the small UI changes such as flags, preferences, and onboarding.
Our goal was to make sure we followed the previous design themes, colors, and elements.
Time is valuable. During this project Pursuit was underway with a big internal shift and focus on polishing their product, structure, and business model. Stepping in on this project with the Pursuit team during a critical phase allowed us to hone in on time management, and solidify our internal development process.
The more the merrier. This is one of the first projects we came into where we had direct collaboration with another team from the entire process. From UX Designers, Project managers, and Frontend/Backend developers. While sometimes challenging, other perspectives allow for better insight, and more creative solutions to core problems.
